Building an End-to-End Push Notification System to Drive 185% Conversion Uplift

We built a full-scale push communication system from scratch for a digital product with zero automation in place. There was no user segmentation, trigger-based messaging, and A/B testing for the client.

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/Goals/

Project goals

Our goal was to launch a scalable, automated push system that would drive user engagement, increase conversions, and replace manual communication with intelligent triggers.

/Results/

Results

Increase in install-to-registration conversion from 0% to 34%
First-action conversion 30.7%
Increase in repeat actions per user/month from 0 to 12
Communication became behavior-driven and entirely automated
Push architecture is now scalable across other products and GEOs
/Work Done/

What Was Done

First, the architecture was created. Integrations were established with push delivery platforms (OneSignal, Firebase, Skak) for event-based triggers such as install, registration, and goal completion. A segmentation-ready user database was established for dynamic messaging.

We mapped out behavior-based push flows tailored to each stage of the user lifecycle:
  • Post-install: motivational messages to sign up with limited-time offers or bonuses
  • Post-sign-up: onboarding messages with customized tips for the initial in-app activity
  • Post-first action: incentive messages for repeat behavior (cashback, double rewards, etc.)
  • Inactivity: reactivation pushes with exclusive offers for dormant users

All messaging was fully automated and driven by user actions. Campaigns were constantly developed based on A/B test results, performance data, and timing considerations.

If you're looking to unleash higher conversions and re-engage your users with automation, this case illustrates how custom push notification architecture can unleash concrete growth at scale.

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/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

/contact us/