Crypto Fintech Telegram Campaign: 1.97M Reach, 20K+ Clicks, and Ongoing Organic Mentions

We built a Telegram-focused campaign for a crypto virtual card platform — aiming to boost awareness, drive sign-ups, and increase promo code redemptions across crypto-savvy audiences.

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/Goals/

Project goals

In a highly competitive fintech space, we developed platform-specific messaging and smart distribution to engage the 35+ audience and ensure long-term visibility even after the campaign ended.

/Results/

Results

Total reach 1.97 million
Clicks generated 20,000+
Average Cost per mille (CPM) $7
Average Cost per click (CPC) $0.76
Content continued to generate organic mentions for 6+ months post-launch
/Work Done/

What Was Done

Telegram was chosen as the primary platform due to its high relevance among crypto individuals. A mix of text posts and videos was used to cater to varied content interests and generate maximum engagement.

The campaign delivered 165 publications: 164 native posts across crypto Telegram channels and 1 offline magazine cover for added PR credibility. This two-channel strategy combined digital reach with the added credibility of traditional media. We employed attention-grabbing images inspired by a Japanese monster game, added a branded mascot, and voiced the content with a celebrity familiar to the target age group — developing immediate emotional rapport.

Strong call-to-actions were embedded in every content piece to prompt action, from clicks to registrations and promocode redemption.

After launch, the campaign content continued circulating in crypto communities — sparking organic mentions, shares, and user-generated spin-offs.

Looking to reach a niche global audience and generate long-term impact? This case shows how smart creatives and Telegram-native strategy turn a campaign into long-term brand momentum.

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/Other cases/

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/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

/contact us/