Email Automation for a Digital Service Provider: 80% Workload Cut, OR up to 21%

An end-to-end email automation platform was built ground-up for a low-deliverability digital service provider with inefficient communication processes.

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/Goals/

Project goals

The main goals were to regain domain reputation, maximize email engagement metrics, roll out behavioral segmentation, and automate a few key lifecycle scenarios in order to reduce manual effort.

/Results/

Results

Increase in Open Rate (OR) from 15% to 21%
Increase in Click Rate (CR) from 5% to 10%
Communication contexts automated completely 80%
Manual effort significantly reduced across the team
Segmentation offered clear visibility into user segments (active, at-risk, cold)
/Work Done/

What Was Done

The first step was domain warm-up. Full audit of sending IPs and domain reputation was done, followed by proper configuration of authentication protocols (DKIM, SPF, DMARC). Mail volume was raised from 500 to 10,000 emails/day gradually. A heatmap of user interactions was implemented to filter out inactive addresses and improve deliverability.

Dynamic segmentation was subsequently added based on behavior (opens, clicks, dashboard activity), demographics (plan type, region), and event triggers (payment delays, inactivity).

Key lifecycle automations (expired cards, reactivation, upgrade prompts) were configured in Customer.io — reducing manual ops by 80%. These included reminders for expired cards (5/3/1-day logic), reactivation campaigns for inactive users for over 7 days, and custom upgrade offers based on plan transitions. Database integration offered real-time data triggering for all campaigns.

Want to optimize email engagement and free your team from routine tasks? This case shows how we helped a digital service provider cut 80% of routine workload, boost open rates to 21%, and double clicks — all through automated flows and real-time segmentation.

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/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

/contact us/