Influencer Campaign for Brazilian Mobile RPG: 7.2M Reach and 30% Conversion Rate

We launched an influencer marketing campaign for a mobile RPG blending life simulation, role-play, and car customization within a virtual Brazilian-themed world.

case section background image
/Goals/

Project goals

The challenge was to develop the entire influencer marketing pipeline from scratch, connect with local users through region-based content, and drive registrations through sustained multi-platform presence on YouTube, Twitch, Instagram, and TikTok — all on a FIX+KPI basis.

/Results/

Results

Total reach +7.2M, 10% above initial estimates
Concurrent players +20K
Creators went live on four platforms +100
Cost per mille (CPM) $9.3, 10% lower than projected
Conversion rate (CR) 30%
/Work Done/

What Was Done

We selected creators based on audience type and content fit ensuring alignment with game themes and user expectations. We prioritized serial content over one-offs — keeping players engaged and building organic hype through continuity.

The strategy included a mix of short video clips, full reviews, 120-second integrations, and long-form streams (90+ minutes), platform-specific to each. We adapted every asset for Brazilian audiences — using local slang, culture cues, and native-language messaging to ensure authenticity.

Twitch creators co-hosted content and collaborated on initiatives, while branded integrations also launched through the game's official channels. Consistent creator activity kept engagement high sustaining player interest and maintaining momentum across all phases of the campaign.

Ready to grow your mobile game on a significant scale? This case proves that regionally tailored content and a smart creator mix can turn visibility into real user growth and long-term engagement.

banner section background image
/Other cases/

Other success stories

SEO Growth for a U.S. Financial Product
March 28, 2024
SEO Growth for a U.S. Financial Product
March 28, 2024
SEO Growth for a U.S. Financial Product
March 28, 2024
SEO Growth for a U.S. Financial Product
March 28, 2024
SEO Growth for a U.S. Financial Product
March 28, 2024
SEO Growth for a U.S. Financial Product
March 28, 2024
SEO Growth for a U.S. Financial Product
March 28, 2024
SEO Growth for a U.S. Financial Product
March 28, 2024
/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

/contact us/