Scaling an Asian Fintech Payment Service with PPC Advertising: +250% Leads and 2.8x ROI

We ran a user acquisition campaign for an Android mobile game and encountered two major challenges: high CPL and frequent ad rejections. Additionally, the game was not published on the Google Play Store, requiring users to be directed to the website for downloads.

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/Goals/

Project goals

The primary goals were to increase brand awareness, drive downloads, lower CPL, and successfully scale the campaigns.

/Results/

Results

Increase in return on investment (ROI) 2.3x
Decrease in cost-per-lead -38%
Increase in downloads +170%
Due optimized video creatives and A/B-tested CTAs, CTR improved +45%
Expanded campaigns to new regions without increasing the cost-per-lead
/Work Done/

What Was Done

We launched Meta Ads (Facebook & Instagram) using tailored formats like Stories, Feed, and Instant Experience to match user behavior and maximize engagement. We optimized App Install campaigns for multiple funnel events: registration, first login, and early in-game activity. A/B tests were conducted comparing video and static ad formats, experimenting with different calls to action (CTAs), and identifying the best combinations of targeting and creative.

We built lookalike audiences based on paying users and segmented by gaming interests, demographics, and behavioral signals to improve targeting accuracy. The ability for detailed interest and behavioral targeting made it a much more targeted reach. To avoid rejections, we rewrote Meta ad copy in full compliance with platform policies, replaced flagged words, and set up automated monitoring for quick resolution.

This case shows how mobile games without store placement can scale effectively through tailored PPC strategies — without sacrificing performance.

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/Other cases/

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/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

/contact us/