Scaling an AI Design App in Tier 1–2 Markets: 320% Downloads and 3.1x ROI

We launched and scaled an AI-powered web design tool in Tier 1–2 markets using a cross-channel paid media strategy. No baseline data were available, and the competition was very high in the AI segment with low-performing creative in the initial phase.

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/Goals/

Project goals

The goals were to increase brand awareness, install apps, convert users to paid subscribers, and optimize cost-per-lead (CPL) with best return on investment (ROI).

/Results/

Results

Increase in return on investment (ROI) 3.1x
Increase in app downloads in 5 months +320%
Due to targeting and creative optimization, cost per lead (CPL) reduced -42%
Due to onboarding optimization increase in paid conversion rate +60%
Following ad creative refinement click-through rate (CTR) increased +35%
/Work Done/

What Was Done

Google Ads (YouTube, Shorts, Search, Google Display Network):
  • YouTube Ads (In-Stream & Shorts) featured 10–15 sec demo videos showing how the tool works — boosting CTR and keeping users engaged longer
  • Search ads reaching high-intent searches such as "best AI design tool" and "automate website design"
  • Google Display Network retargeting utilized to re-target non-converting users
Facebook Ads Manager:
  • Built Lookalike audiences from initial lead data
  • Exposed creative testing such as carousels, AI demo video tests, and user-generated content (UGC)
  • Targeted campaigns on conversion behaviors like installs, sign-ups, and purchase subscriptions
TikTok Ads:
  • Ran short-form, dynamic UGC-style videos optimized for engagement and authenticity
  • Used Spark Ads (organic promotion of performing posts) and influencer marketing for authenticity boost
Conversion Funnel Optimization:
  • A/B tested over five creative-offer-targeting combinations
  • The top-performing creatives were short videos with clear, action-driven CTAs
  • Launched retargeting ads emphasizing use cases and user reviews
  • Introduced email sequences with free trial and upsell to paid tiers
  • Improved onboarding flows to enhance user activation post-download
Reducing Costs:
  • Removed broad audience targeting and put focus on high-intent design/AI segments
  • Introduced automated bid strategies in Google Ads and Facebook Ads to reduce cost-per-click (CPL)

Developing an AI product in a competitive marketplace? This case shows how smart paid media, creative testing, and funnel optimization can drive real growth — from installs to paying customers.

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/Other cases/

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/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

/contact us/