Scaling an Asian Fintech Payment Service with PPC Advertising: +250% Leads and 2.8x ROI

We launched a performance campaign for a fintech payment service expanding across Asian markets.

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/Goals/

Project goals

Goals included growing lead volume via a landing page, reducing cost-per-lead (CPL), increasing brand awareness across the region, and building an active Telegram community to engage and convert users. We also faced the challenge of entering diverse local markets with different levels of brand recognition and digital maturity.

/Results/

Results

Increase in advertising campaign ROI 2.8x
Increase in leads on landing pages +250%
Due to targeting optimization and redirection, Cost per lead (CPL) decreased -32%
Attracted subscribers to the Telegram channel +10,000
Local brand awareness grew significantly, enabling faster expansion into neighboring markets
/Work Done/

What Was Done

We ran conversion-optimized traffic campaigns via Facebook Ads Manager, focusing on form submissions. Facebook Pixel was used to track and optimize conversion performance. A custom fan page was created in order to build trust and organically increase engagement. A/B testing was also conducted across creatives, offers, and calls to action in order to identify top-performing variations.

Search and Display ads were run on Google Ads. Search targeted high-intent keywords, and retargeting across the Google Display Network (GDN) kept users in focus throughout the internet.

Telegram Ads drove traffic to newly created channels featuring expert content and high-quality creatives. Audience segmentation by business interests guided users into channels, where targeted onboarding flows encouraged engagement and conversion.

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/Other cases/

Other success stories

/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

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