Scaling an Asian Fintech Payment Service with PPC Advertising: +250% Leads and 2.8x ROI
We launched a performance campaign for a fintech payment service expanding across Asian markets.
We launched a performance campaign for a fintech payment service expanding across Asian markets.
Goals included growing lead volume via a landing page, reducing cost-per-lead (CPL), increasing brand awareness across the region, and building an active Telegram community to engage and convert users. We also faced the challenge of entering diverse local markets with different levels of brand recognition and digital maturity.
We ran conversion-optimized traffic campaigns via Facebook Ads Manager, focusing on form submissions. Facebook Pixel was used to track and optimize conversion performance. A custom fan page was created in order to build trust and organically increase engagement. A/B testing was also conducted across creatives, offers, and calls to action in order to identify top-performing variations.
Search and Display ads were run on Google Ads. Search targeted high-intent keywords, and retargeting across the Google Display Network (GDN) kept users in focus throughout the internet.
Telegram Ads drove traffic to newly created channels featuring expert content and high-quality creatives. Audience segmentation by business interests guided users into channels, where targeted onboarding flows encouraged engagement and conversion.
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