SEO Growth for a U.S. Financial Product: From 26 to 1,330 Clicks Per Month

A financial services website targeting the U.S. market contacted the team in early 2024 with the goal of boosting non-branded organic traffic. At the time, the site had one page, no SEO setup, and just 5–10 branded clicks per day.

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/Goals/

Project goals

With a lean backlink profile, and minimal content, the challenge was to develop an SEO strategy from ground up — site structure, content plan, and off-page SEO — with tight collaboration with the client's internal design and dev teams.

/Results/

Results

Increase in non-branded organic traffic month-over-month from 26 to 1,330 clicks
Site began ranking in U.S. top 10 for very competitive keywords
Dozens of new landing pages published and indexed correctly
Technical SEO building blocks finished
External backlink profile established through quality link building
/Work Done/

What Was Done

The project began with a full technical audit. Critical tech issues included missing sitemap/robots, broken noindex tags, server-side rendering bugs, and indexing gaps. All the repairs were noted in technical specs and were in line with the client development team.

The SEO lead conducted competitor and niche research to create a landing page strategy. Three categories of pages were prioritized highest:
  • Competitor-driven keyword groups
  • Untapped zero-competition opportunities
  • EEAT-enhancing industry-standard content

Page prototypes were created with full SEO specs, then clients signed off, created by their in-house designer, and rolled out by their dev team. Concurrently, the SEO team wrote technical briefs for copywriters and UX improvements, based on Ahrefs data and Python-based analytics tools. We launched 2–5 new SEO pages weekly, based on the content calendar aligned with search volume and intent.

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/Other cases/

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/faq/

Quick Answers
for Curious Minds

What is Omnichannel Marketing?

Omnichannel marketing means reaching your audience in many places at once, such as news stories, paid ads, search‑engine results, email offers and social‑media posts, so every touchpoint works in natural synergy with the others. Positive media coverage makes paid ads more effective, helpful search‑engine content lowers the cost of attracting visitors, and thoughtful customer‑care messages can greatly increase the total revenue each buyer brings over time.

What type of services does your agency offer?

Our agency focuses on delivering clear, sustainable growth for your business. We raise your website’s position in search results, run effective ads on Google, Facebook and TikTok, and convert visitors into repeat customers. We maintain your social‑media pages with consistent, on‑brand content, produce articles and videos that people trust and share, secure positive media coverage, and refine a distinct brand story that sets you apart. Whether you choose a single service or the full suite, you gain more traffic, higher sales and stronger customer loyalty.

How do you determine the best marketing strategy for my business?

We first study your business model, target audience, goals, and most pressing challenges. Then we analyse competitors, market trends, and how your current marketing performs. With this insight, we create a plan that fits your objectives and focus on the channels that deliver the strongest return on investment.

How quickly should one expect to notice results

Timelines vary by service. Paid ads can boost visits and sales in just a few days. Work that earns trust and helps people find you online takes longer, usually two to six months, but keeps attracting customers even after the work is finished. Before we start, we set clear dates and goals so you always know what to expect and when.

How do you measures campaign performance?

We track what matters to you: how many people visit, how many become customers, and how much money you earn. You receive clear, easy‑to‑read updates, so you always see what is working and what needs adjusting. We also use end‑to‑end analytics to follow the customer journey from the first ad to the final purchase. This simple view lets us fine‑tune the campaign week after week and keep your growth on course.

Do you provide performance reporting?

Yes. You receive a clear weekly update showing the numbers that matter, the results we achieved, and our next steps. All your stats are live on a private online page you can open any time. We also meet regularly to review progress and keep the work focused on your goals.

/contact us/